Gender Amplified Presents ‘Pre Pro,’ A Web Series Featuring Joy Sandford

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Pre Pro

Gender Amplified is proud to present Pre Pro, a new web series by LA-based music producer and engineer Joy Sandford! Join Joy as she recaps her days and nights working with artists and engineering recording sessions. Her journey to the top is hilarious, informative and the basis for this awesome video journal about the ups and downs of chasing your dreams!

As an accomplished artist with technical training from the Clive Davis Institute of Recorded Music at New York University, Joy has worked for Atlantic Records and Daddy’s House Recording Studios, the studio home of legendary music label Bad Boy Records. As an artist on the rise, her story is inspiring and motivational to others just like her. These webisodes come to you each week on the official Gender Amplified Youtube channel. Tune in and enjoy!

Producer Spotlight: TokiMonsta = Dopeness

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Los Angeles native, TOKiMONSTA (Jennifer Lee) is known for her unique take on indie electronic/r&b/dance music. Her classical upbringing and eclectic music taste has allowed her to create vast textural soundscapes—a reverberation that fuses vintage sensibilities with progressive inclinations.

TokiMonsta

Her music has been recognized and praised by the very best in tastemaker and mainstream media. TOKiMONSTA has been featured on various large-scale radio programs such as: BBC Radio1 (UK), NPR (USA), BBC World Service (UK), J Wave (JP), Studio Brussels (BE), Radio Nova (FR), KCRW (LA) to name a few. Subsequently, DJ Mag, Pitchfork, The Guardian, XLR8R, Paper, LA Times, Dazed and Confused, SPIN, Wax Poetics, MTV, VIBE, Billboard, Rolling Stone, Sound and Recording and more have covered her. LA Weekly ranked her as 2010’s #1 female DJ in Los Angeles. Additionally, Resident Adviser did a full feature on her for their “Breaking Through,” an RA series, which focuses on the next big artist.

Tokimonsta

Not only has she caught ears of many as a different dimension of Los Angeles-based music, TOKiMONSTA is notably the first female to join Flying Lotus’ crew/label BRAINFEEDER, which is on the forefront of LA music scene.

TOKiMONSTA tours the world regularly as a live performer. Her performance is engaging as well as intricate—using new technology with pieces of musical and multimedia gear. She participated in the prestigious Red Bull Music Academy in London in 2010. In the summer of 2012, she was apart of the Full Flex Express tour, the first electronic music themed train tour that traveled across Canada with Skrillex, Diplo, Pretty Lights, and Grimes. She performed on the very first SS Coachella, which is Golden Voices’ first ocean cruise festival. Some notable past performances were at Coachella, Sonar Barcelona, DEMF, WMC, Electric Zoo, SxSW, Camp Bisco, Decibel Festival, with more scheduled in the future.

You can check out more of her music at soundcloud.com/tokimonsta!